Tweeter's Block
Content: You're posting for your department and you can't think of anything interesting to tweet. In essence, you have Tweeter's block. Remember, your department is bustling with activity - this is...
View ArticlePhotography and Social Media: Quality is Important
Content: Social media isn't just text-based anymore. Audio and visual content are a significant part of the social networking experience. Platforms such as Instagram and Flickr are increasingly...
View ArticleDon't send Facebook posts directly to Twitter
Content: When it comes to automating posts, you might consider sending the post from the platform with the most limitations and automate from there. Otherwise, you run into trouble. For example, if you...
View ArticleTime Management for Social Media
Content: Time management is the number one concern for communications staff whose jobs involve social media to any degree. No matter what the topic of my presentation or workshop, when it is time for...
View ArticleRepurposing Content for Social Media
Content: Academic departments produce a lot of content. Faculty members are always writing and teaching, academic departments are producing communications materials in various print and digital...
View ArticleCurated content about curated content
Content: Curation is an effective and unique content type. Pawan Deshpande says content curation is "the process of finding, organizing and sharing online content." In its very basic definition,...
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The New MIT Connect
Content: MIT Connect allows the world to explore MIT through social media. It was first launched in 2012 (read the MIT news article), with two main pages: the home page and the blog. The home page...
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Applying Youtility to Pinterest
Content: A previous post by Stephanie Leishman and the overall discussion on Youtility inspired us at MIT Recreation to ask ourselves the question “How can our social media be more useful to our...
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Periscope: What We've Learned So Far
Content: We recently launched MIT on Periscope, which is a new social network for live video streaming. We have done a few scopes (shorthand for a Periscope video), so let us share our learnings with...
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What You Need to Know About Social Media Analytics Tools
Content: I spent the better part of the summer researching social media tools that could help meet our needs for more comparative and targeted analytics, and after looking into dozens of platforms and...
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